So I just watched it and I've got conflicted emotions. There's a bit of good horror in it, you genuinely feel awful for Pablo, Kelly steps it up as an Ash successor...
...But then Ash makes That Choice and while it would initially seem like an Ashlike thing to do, and it at least and plunges the show into more Ash Makes the World Worse storytelling (and the narrative and we all know that he did it to save Pablo and Kelly), on further analysis - it GRATES on me so much. Not only because he learned nothing - and yeah, we all know Sam loves to do that but if you build up a whole season about Ash "Saving the world for all of the daddies and babies" and then do this with his character it feels like a betrayal to the audience - not only because them having him think Jacksonville is going to be some protected pocket of peace because Dark Ones NEVER go back on their word, but because it's the most mercenary and self-involved thing he's done in this canon ever. EVEN with the notion that he's trying to save Pablo and Kelly - because how can he not see he may have basically guaranteed them even more brutal deaths? Because fate dumped all of those twist "This is worse" endings on him before - here he chooses it deliberately. He was not this self-involved even in freaking AOD, which says a lot. It takes what little character development they've given him and mercilessly flushes it down the toilet. Now I know why Bruce felt defensive about the ending - because it feels like we got literally nowhere. Everything meant nothing. We wasted eons on the Pablo/Kelly shit and they don't kiss or even get closer. We wasted eons on Ash trying to stop the evil only to have the narrative go LOL NOPE LET'S MAKE HIM EVEN STUPIDER THAN YOU DARED DREAM HE MIGHT BE. We entirely wasted Amanda's character arc - her purpose in Ash's life could have been filled by a particularly attractive joint. Ruby's character arc was so badly handled that they gave her godlike powers totally out of the blue seven episodes in (she was generally saved for me by her coolness but dear God it feels like this Dark One stuff was made up on a whim). I know they have to build stuff up to pay it off in later seasons, but with the ratings they have the likelihood they will get more than two is very, very low. They are IMMENSELY lucky that they got renewed with an ending like that one. This could have happened during the third episode for all of the change it wrought.
You can argue all you want about Ash having no honor. You can argue that he's a coward. But this? This fucking pushes the line.
Also the hiker characters were so totally superfluous and useless after all. Heather didn't even have an interesting onscreen death, ffs, and she effected no narrative change - the only thing she did was stand there and remind us of the remake. LOOK GUYS THE REMAKE. REMEMBER WE PUT NAILS IN THAT GIRL'S FACE IN THE REMAKE, REMEMBER?! And Amanda's second (hilariously phallic) death was obviously there for cheap gore because they felt like they needed more cheap gore in the plot (I know complaining about cheap gore in an Evil Dead production is ridiculous but when you have a half hour and a half hour only it feels like time is being wasted - yeah, i'm gonna complain about it). You could stay stuff about relationship resolution but we had that. He said goodbye. We didn't need the shit last episode about her boobs and we certainly don't need the shit we get this week about Amanda "not remembering this part of their relationship" (Show, please stop fucking with how Deadite possession works). It was over. She was thoroughly killed earlier. Someone somewhere will be pissed off over the symbolism about that one but I couldn't be arsed to give a fuck at this point. The gore was only good and interesting enough during that scene. At least we got floating Deadites and talking white-eyed Deadites.
Also yeah, that huge Ruby narrative gap in episode 7 was definitely the result of them hacking shit out, because she does not, thank god, make out with the demonette.
I ultimately feel like the show wasted my time this season. Like mercilessly nonstop wasted my time with almost every character and gore that was generally subpar. The best things about the show are Ruby and Pablo and they are slowly making me hate Ash, who is one of my favorite characters in all of fiction, bar none. They need to tighten the wheels on Kelly next season, and FFS if they're going to give Ash another temporary love interest PLEASE give her more of a life than Amanda. AND PLEASE FUCKING FIX ASH. He can be a bit selfish, he can be a bit cowardly, he can love his creature comforts, but he is NOT A FUCKING SOCIOPATH.
I'll come back after a rewatch with further thoughts tonight.